agency ideal

If I had the capital, a copywriter, an ad director, and someone with account services experience, I would start my own agency. In my agency, there would be no separation between creative, media, and account departments. Professionals who worked on the same brands would sit near, if not with each other. There would be intellectual curiousity across the disciplines: the creatives might have an idea, then the media person educates them on how that idea could be best executed, then the account person chimes in with the brand’s objectives, then the entire team goes to the client with the buttoned-up proposal. There would be little to no needless animosity between departments that were meant to work together for the sake of their brands. I wouldn’t hire anyone who viewed other departments negatively. As a group, we would keep our focus on the consumer and how best to educate, entertain, and enrich them with what might be the most abhorrent aspect of modern life – the intrusive ad.